LeadGrow
AEO Baseline Build — Profound Activation
Copy frameworks — all variants
2 split sets × 4 frameworks + canonical. Set 1 = reassurance hook. Set 2 = top 3 / Slack agent hook.
Set 1 — Reassurance hook
Set 2 — Top 3 / Slack agent hook
Reference
Canonical — Mitch's draft
Original directional copy. Voice reference for all variants. Reassurance angle, curiosity-first, human and unpolished.
Subjectgoogle update {FIRST_NAME}
when a {ROLE_TITLE} has a 15 minute conversation with {LLM} are you showing up in the top 3?
It takes a lot of different coverage to make this happen. We're doing free Profound GEO setups, complete with your own custom search Agent so you can bridge the gap between 'I need GEO' and actually knowing what to do about it every week without ever leaving Slack.
Want a bit more info on how it works?
Subject— (threaded, no subject)
Forgot to mention {FIRST_NAME}, we recently worked with AirOps to analyze over 57 million citations across 50 B2B brands.
It's a full report that covers exactly what helps you bridge that gap of 'here's where I need to rank' and actually making it happen.
Would you want to check it out?
Subject— (new thread)
Took a look through your recent content between meetings and threw together a few ways you could repurpose your current content system for AI search.
For instance {ARTICLE_TITLE} could become:
{YOUTUBE_IDEA} on YouTube
{LINKEDIN_IDEA} on LinkedIn
or {REDDIT_IDEA} on Reddit.
That complimentary AI search setup is still on the table.
Would it help if I shared more info or not really?
Framework 1
Problem → Agitate → Solve
Problem named gently in E1 (distribution gap, not content quality). Agitated with data in E2. Solved personalized in E3. Reassurance lives in E1: "your content probably isn't the problem."
Subjectgoogle update {FIRST_NAME}
{FIRST_NAME}, are you showing up when buyers search your category in ChatGPT or Perplexity?
Your current content probably isn't the problem. But branded queries and unbranded queries aren't the same thing. Shortlists get built on unbranded ones, and AI search is pulling more of that traffic every week.
We're doing complimentary AI search setups for teams based on our work helping Tally capture 25% of their AI visibility through tools like Profound.
Mind if I share more info?
Subject— (threaded)
Forgot to mention {FIRST_NAME}, we recently worked with AirOps to analyze over 57 million citations across 50 B2B brands.
The gap most of those teams had wasn't content quality. It was almost always off-site presence, the placements AI models actually pull from when building shortlists.
The report breaks down what moves the needle. Would you want to check it out?
Subjectquick one {FIRST_NAME}
Took a look through your recent content between meetings and spotted a few quick wins on the off-site side.
For instance, {ARTICLE_TITLE} could become:
{YOUTUBE_IDEA} on YouTube
{LINKEDIN_IDEA} on LinkedIn
or {REDDIT_IDEA} on Reddit
Those placements are exactly what helps AI models surface you for unbranded queries.
That complimentary AI search setup is still on the table. Or not really?
Framework 2
Before / After / Bridge
Before = content is solid, just siloed (neutral, not a failure). After = AI citations across channels. Foundation = bridge. Mitch's reassurance maps to "not a bad place, distribution just hasn't caught up."
Subjectgoogle update {FIRST_NAME}
{FIRST_NAME}, do you have AI visibility set up through tools like Profound yet?
Where most teams are right now: strong content, all living on your own domain. That's not a bad place. Distribution just hasn't caught up yet.
Where you want to be: that same content getting cited in ChatGPT, Perplexity, and AI Overviews when buyers search your category. That's what drove Tally to 25% of new signups from ChatGPT, without rebuilding their content from scratch.
We're doing complimentary AI search setups for teams ready to close that gap.
Mind if I share more info?
Subject— (threaded)
Forgot to mention {FIRST_NAME}, we worked with AirOps to analyze over 57 million citations across 50 B2B brands.
Most of those teams already had solid content. They just hadn't distributed it to the places AI models pull from when building shortlists.
The full report breaks down what that bridge actually looks like in practice. Would you want to check it out?
Subjectquick one {FIRST_NAME}
Took a look through your recent content between meetings and threw together a few ways to start building that bridge.
{ARTICLE_TITLE} could become:
{YOUTUBE_IDEA} on YouTube
{LINKEDIN_IDEA} on LinkedIn
or {REDDIT_IDEA} on Reddit
That complimentary AI search setup is still on the table. Or not really?
Framework 3
The Challenger
Reframes the assumption: "most teams think it's a content quality problem — it's almost never that." Mitch's "your content is probably fine" IS the challenger insight. E2 deepens with YouTube stat. E3 proves it on their content.
Subjectgoogle update {FIRST_NAME}
{FIRST_NAME}, when buyers search your category in ChatGPT or Perplexity, does your team actually show up?
Most teams assume it's a content quality problem. It's almost never that. Your content is probably fine, but branded queries and unbranded ones aren't the same thing, and shortlists get built on the unbranded ones.
We're doing complimentary AI search setups for teams based on our work with Tally (25% of new signups from ChatGPT) through tools like Profound.
Mind if I share more info?
Subject— (threaded)
Forgot to mention {FIRST_NAME}, we worked with AirOps on a report analyzing 57 million citations across 50 B2B brands.
One finding that surprised most teams: YouTube is the #2 most-cited source in most B2B categories. Not a blog post. Off-site video distribution.
Worth a read if you want to see where shortlists are actually being built. Would you want to check it out?
Subjectquick one {FIRST_NAME}
Took a look through your recent content between meetings, and honestly, the raw material is there.
{ARTICLE_TITLE} could become:
{YOUTUBE_IDEA} on YouTube
{LINKEDIN_IDEA} on LinkedIn
or {REDDIT_IDEA} on Reddit
That's the off-site footprint that actually moves the needle. Complimentary setup still on the table. Or not really?
Framework 4
The Confession
Foundation admits what competitors won't: "your content is probably fine." Closest to Mitch's original tone. Confession arc runs through all three emails — honest, direct, no pressure. Best fit for CMO/VP titles.
Subjectgoogle update {FIRST_NAME}
{FIRST_NAME}, do you have AI visibility set up through tools like Profound yet?
Honest answer most agencies won't give you: your content is probably fine. The gap Google made obvious last week isn't content quality. It's that AI models pull citations from off-site placements most brands haven't built yet. We helped Tally get to 25% of new signups from ChatGPT. That wasn't better content. It was better distribution.
We're doing complimentary AI search setups for a handful of teams this month. Mind if I share more info?
Subject— (threaded)
Forgot to mention {FIRST_NAME}, we worked with AirOps to analyze 57 million citations across 50 B2B brands. Honestly, the most common finding was teams with great content that just hadn't built the off-site presence yet.
That's the full report on what actually bridges that gap, with real data behind it. Would you want to check it out?
Subjectquick one {FIRST_NAME}
Took a look through your recent content between meetings. Honestly, it's solid. The distribution just hasn't caught up yet.
{ARTICLE_TITLE} could become:
{YOUTUBE_IDEA} on YouTube
{LINKEDIN_IDEA} on LinkedIn
or {REDDIT_IDEA} on Reddit
Complimentary AI search setup still on the table. Or not really?
Set 2 — Framework 1
Problem → Agitate → Solve
Hook: top 3 question → most teams aren't there → coverage problem, no weekly process. Solve: free setup + Slack agent.
Subjectgoogle update {FIRST_NAME}
when a {ROLE_TITLE} has a 15 minute conversation with {LLM}, are you showing up in the top 3?
Most teams aren't. It takes a lot of different coverage across a lot of different channels, and most GEO setups don't tell you what to actually do about it week to week.
We're doing free Profound GEO setups, complete with your own custom search Agent so you know exactly what to fix every week without ever leaving Slack.
Want a bit more info on how it works?
Subject— (threaded)
Forgot to mention {FIRST_NAME}, we recently worked with AirOps to analyze over 57 million citations across 50 B2B brands.
The gap most of those teams had wasn't content quality. It was almost always off-site presence, the placements AI models actually pull from when building shortlists.
The report breaks down what moves the needle. Would you want to check it out?
Subjectquick one {FIRST_NAME}
Took a look through your recent content between meetings and spotted a few quick wins on the off-site side.
For instance, {ARTICLE_TITLE} could become:
{YOUTUBE_IDEA} on YouTube
{LINKEDIN_IDEA} on LinkedIn
or {REDDIT_IDEA} on Reddit
Those are exactly the kinds of placements the search Agent would flag for you automatically.
That complimentary setup is still on the table. Or not really?
Set 2 — Framework 2
Before / After / Bridge
Before: GEO on radar, no weekly process. After: showing up top 3, knowing what to do. Bridge: free setup + Slack agent.
Subjectgoogle update {FIRST_NAME}
when a {ROLE_TITLE} has a 15 minute conversation with {LLM}, are you showing up in the top 3?
Where most teams are: GEO on the radar, no clear weekly process to actually move the needle. Where you want to be: showing up in the top 3, and knowing exactly what to do about it each week.
We're doing free Profound GEO setups, complete with your own custom search Agent that bridges that gap without ever leaving Slack.
Want a bit more info on how it works?
Subject— (threaded)
Forgot to mention {FIRST_NAME}, we worked with AirOps to analyze over 57 million citations across 50 B2B brands.
Most of those teams already had solid content. They just hadn't distributed it to the places AI models pull from when building shortlists.
The full report breaks down what that bridge actually looks like in practice. Would you want to check it out?
Subjectquick one {FIRST_NAME}
Took a look through your recent content between meetings and threw together a few ways to start building that bridge.
{ARTICLE_TITLE} could become:
{YOUTUBE_IDEA} on YouTube
{LINKEDIN_IDEA} on LinkedIn
or {REDDIT_IDEA} on Reddit
That complimentary setup is still on the table. Or not really?
Set 2 — Framework 3
The Challenger
Reframe: GEO isn't a setup problem, it's a coverage problem that changes week to week. Teams in top 3 know what to do with Profound, not just that they have it.
Subjectgoogle update {FIRST_NAME}
when a {ROLE_TITLE} has a 15 minute conversation with {LLM}, are you showing up in the top 3?
Most teams assume GEO is a setup problem. It's not. It's a coverage problem, and it changes week to week. The teams showing up in the top 3 aren't just set up on Profound, they know what to do with it.
We're doing free Profound GEO setups, complete with your own custom search Agent so you actually know what to do about it every week without ever leaving Slack.
Want a bit more info on how it works?
Subject— (threaded)
Forgot to mention {FIRST_NAME}, we worked with AirOps on a report analyzing 57 million citations across 50 B2B brands.
One finding that surprised most teams: YouTube is the #2 most-cited source in most B2B categories. Not a blog post. Off-site video distribution.
Worth a read if you want to see where shortlists are actually being built. Would you want to check it out?
Subjectquick one {FIRST_NAME}
Took a look through your recent content between meetings, and honestly, the raw material is there.
{ARTICLE_TITLE} could become:
{YOUTUBE_IDEA} on YouTube
{LINKEDIN_IDEA} on LinkedIn
or {REDDIT_IDEA} on Reddit
That's the off-site footprint that actually moves the needle. Complimentary setup still on the table. Or not really?
Set 2 — Framework 4
The Confession
Honest: most free GEO setups leave you with a dashboard and no direction. Ours comes with a search Agent. The confession is about what other agencies won't build for you.
Subjectgoogle update {FIRST_NAME}
when a {ROLE_TITLE} has a 15 minute conversation with {LLM}, are you showing up in the top 3?
Honest answer: most free GEO setups leave you with a dashboard and no idea what to do next. Ours come with your own custom search Agent so you can bridge the gap between 'I need GEO' and actually knowing what to fix every week, without ever leaving Slack.
Want a bit more info on how it works?
Subject— (threaded)
Forgot to mention {FIRST_NAME}, we worked with AirOps to analyze 57 million citations across 50 B2B brands. Honestly, the most common finding was teams with great content that just hadn't built the off-site presence yet.
That's the full report on what actually bridges that gap, with real data behind it. Would you want to check it out?
Subjectquick one {FIRST_NAME}
Took a look through your recent content between meetings. Honestly, it's solid. The distribution just hasn't caught up yet.
{ARTICLE_TITLE} could become:
{YOUTUBE_IDEA} on YouTube
{LINKEDIN_IDEA} on LinkedIn
or {REDDIT_IDEA} on Reddit
Complimentary setup still on the table. Or not really?
Set 2 — Subject Line Bank
Subject line options
15 options grouped by angle. All lowercase. No punctuation unless intentional. {LLM} and {FIRST_NAME} flagged — add to Bison variable list before upload.
AI Shortlist angle
01top 3 in chatgpt
02the ai shortlist
03are you on the shortlist
04showing up in {LLM}{LLM}
05your category in {LLM}{LLM}
Buyer behavior angle
06when {ROLE_TITLE} asks {LLM}{ROLE_TITLE} {LLM}
0715 minutes with {LLM}{LLM}
08your buyers are using {LLM}{LLM}
09when {ROLE_TITLE} searches {LLM}{ROLE_TITLE} {LLM}
GEO / coverage angle
10the coverage problem
11geo check {FIRST_NAME}{FIRST_NAME}
12ai search this week
13profound for {COMPANY}{COMPANY}
Soft / human angle
14something we're doing for free
15google update {FIRST_NAME}{FIRST_NAME} ← canonical
Proof Points
Available stats for variants