LeadGrow
AEO Baseline Build — Profound Activation

Copy frameworks — all variants

2 split sets × 4 frameworks + canonical. Set 1 = reassurance hook. Set 2 = top 3 / Slack agent hook.

Set 1 — Reassurance hook
Set 2 — Top 3 / Slack agent hook
Reference
Canonical — Mitch's draft
Original directional copy. Voice reference for all variants. Reassurance angle, curiosity-first, human and unpolished.
Framework 1
Problem → Agitate → Solve
Problem named gently in E1 (distribution gap, not content quality). Agitated with data in E2. Solved personalized in E3. Reassurance lives in E1: "your content probably isn't the problem."
Framework 2
Before / After / Bridge
Before = content is solid, just siloed (neutral, not a failure). After = AI citations across channels. Foundation = bridge. Mitch's reassurance maps to "not a bad place, distribution just hasn't caught up."
Framework 3
The Challenger
Reframes the assumption: "most teams think it's a content quality problem — it's almost never that." Mitch's "your content is probably fine" IS the challenger insight. E2 deepens with YouTube stat. E3 proves it on their content.
Framework 4
The Confession
Foundation admits what competitors won't: "your content is probably fine." Closest to Mitch's original tone. Confession arc runs through all three emails — honest, direct, no pressure. Best fit for CMO/VP titles.
Set 2 — Framework 1
Problem → Agitate → Solve
Hook: top 3 question → most teams aren't there → coverage problem, no weekly process. Solve: free setup + Slack agent.
Set 2 — Framework 2
Before / After / Bridge
Before: GEO on radar, no weekly process. After: showing up top 3, knowing what to do. Bridge: free setup + Slack agent.
Set 2 — Framework 3
The Challenger
Reframe: GEO isn't a setup problem, it's a coverage problem that changes week to week. Teams in top 3 know what to do with Profound, not just that they have it.
Set 2 — Framework 4
The Confession
Honest: most free GEO setups leave you with a dashboard and no direction. Ours comes with a search Agent. The confession is about what other agencies won't build for you.
Set 2 — Subject Line Bank
Subject line options
15 options grouped by angle. All lowercase. No punctuation unless intentional. {LLM} and {FIRST_NAME} flagged — add to Bison variable list before upload.
AI Shortlist angle
01top 3 in chatgpt
02the ai shortlist
03are you on the shortlist
04showing up in {LLM}{LLM}
05your category in {LLM}{LLM}
Buyer behavior angle
06when {ROLE_TITLE} asks {LLM}{ROLE_TITLE} {LLM}
0715 minutes with {LLM}{LLM}
08your buyers are using {LLM}{LLM}
09when {ROLE_TITLE} searches {LLM}{ROLE_TITLE} {LLM}
GEO / coverage angle
10the coverage problem
11geo check {FIRST_NAME}{FIRST_NAME}
12ai search this week
13profound for {COMPANY}{COMPANY}
Soft / human angle
14something we're doing for free
15google update {FIRST_NAME}{FIRST_NAME} ← canonical
Proof Points
Available stats for variants
25%
Tally — new signups from ChatGPT. $3M ARR 5 months early. 125K ChatGPT visits/month.
57M
Citations analyzed across 50 B2B brands in AirOps report.
#1
Bitly — AI citations in category (ahead of Google, Adobe, Canva). Reddit referral +422% QoQ.
422%
Bitly Reddit referral traffic growth QoQ on 12-month program.